By Richard Mulvey

Most of us are experts at television advertising. We watch them every day and are influenced by their message, but have you ever asked yourself why they are so successful? Television advertising is amongst the most expensive form of communication in the world. Billions of dollars are spent on TV advertising every year and millions of dollars are spent on discovering what works and what doesn't. If you watch a professionally developed advert you can be sure that every word and picture has been studied in the minutest detail to make sure it is effective. No other form of communication attracts this sort of investment.

In "The Power of TV Advertising" Richard Mulvey outlines the importance of this form of communication and its impact on people around the world. During this one hour keynote he covers the following:

• Selling the Dream
• How Television Adverts are made
• Why they have such an impact
• Negative Images in TV Advertising
• Selling Emotionally
• Examples of Great TV Adverts.

This keynote is informative but highly entertaining and is very effective for sales and management conferences. For more details of investment and availability click here